Cobiosa: Beauty From Within

Challenge: For this transmedia video for Cobiosa, I was tasked with rebranding their product Dragon’s Blood, centered around the concept of "beauty from within." The challenge was to create a narrative that would empower women to feel confident and embrace their natural beauty, emphasizing that true beauty is not defined by external appearances. I needed to find a way to tell this story in a way that resonated emotionally and authentically.

Solution: The final video successfully conveyed this message through raw, emotional moments filmed with my grandmother and aunt, as they shared words they disliked about themselves. The process was deeply impactful, showing how insecurities can persist at any age. This experience helped me transform our concept into an emotional narrative, reinforcing the importance of self-acceptance. Personally, it was a reminder of how creative projects can be both challenging and transformative, as I learned how to evoke emotion and connect with viewers on a deeper level.